From product launch checklists to mLearning frameworks, let ClearPoint’s insights help ignite new ideas—and better approaches—to meet your learning, training, launch and compliance needs.
Post-Launch Pull Through: Creating An Environment Of Continuous Learning And Improved Performance
As part of SPBT’s special “Webinar Fridays” in December 2011, ClearPoint’s Philip McCrea and Kerry Greenwood targeted a topic that is all-too-important, yet all-too-often forgotten: Post-Launch Pull-Through. While marketing, sales and training are focused on the big push for launch, that’s only half the story. Once the big launch event has come and gone, what can organizations be doing—or be doing much better—to keep momentum, engagement and sales performance high during the critical market adoption phase of the product lifecycle?In this webinar, Philip and Kerry review real-world challenges, specific tips across mLearning, social learning and portals—and key metrics for benchmarking post-launch success.
For SPBT Members, access the on-demand Webinar here
For non-SPBT webinars, access the on-demand Webinar here
Product Launch: Game On! Using Competition To Drive Product Launch Success
You’ve heard the mandate: Build a competitive component for the upcoming product launch or cycle meeting. After all, sales representative are competitive, right? But where do you begin? What steps to take? Which best practices to ensure? Without a proper understanding of business objectives and planning steps, the execution may seem trite—like an after-thought. Or it could reward the wrong behaviors and have unintended consequences.This might seem overwhelming, but in this article we clear the clutter and help you develop a plan to incorporate competitive elements into a blended curriculum that culminates with a live event. By using our checklist, you’ll be armed with a set of actionable steps that will set you, and your game, up for success while driving business outcomes.
mLearning: A Framework For Moving From If To How
Mobile’s anytime-anywhere access is here to stay. Whether you’re learning from a tablet or smartphone, it’s clear that mobile supports job performance in ways that are limited only by our imaginations. Most organizations need to take the first step; and often that can be the hardest. In many cases, the challenge is not knowing what questions to ask… or where to even begin.This article offers a 5-step mLearning framework that moves your organization from “if” to “how”—and outlays the critical questions and considerations that need to be addressed so that you can begin developing your own mLearning strategy.
