Learn more about ClearPoint (and ClearPointers) making news across various life sciences, training and marketing media outlets:
FOCUS: Driving Learner Engagement Through Dynamic Technology Experiences
(May 2012)
“In today’s life sciences landscape, engaging learners is more critical than ever. Sales forces have to work better, faster and smarter amid a “flurry of challenges fueled by healthcare reform, regulatory mandates, global competition, changing sales models and shifting customer preferences. As our industry wrestles to transform itself amid these sweeping changes, so too must our training models. Inarguably, to achieve high levels of engagement and support the ways in which employees now work and learn, traditional classroom training models must evolve into blended learning solutions.”
PharmaVoice: A Meeting Of Like Minds
(May 2012)
“With the surge in digital health education programs delivered both internally and externally, pharmaceutical companies have a great opportunity to drive changes in attitude, behavior, and skills in real time. However, without clearly defined learning objectives and an understanding of the environment in which the programs will be consumed, too many well-intentioned investments fail to deliver tangible results. Analytics driven by surveys, assessments, and educational games are critical to long-term success as they allow modifications and enhancements throughout the lifecycle of a program.”
PharmaVoice: Global Product Launches
(February 2012)
“With all the variances and complexities involved in launching a product globally, especially around regulatory and approval requirements within various regions across countries, one could argue that there is nothing really global about a global launch. Instead, it is more a region-by-region launch that occurs worldwide. However, that isn’t slowing the industry from executing them. On the contrary, large pharma companies have been globally focused for several years, and today more midtier and specialty companies are also expanding their launch horizons.”
PharmaVoice: Sales Shift
(December 2011)
“The future of sales forces has been top of mind for some time as the arms race accelerated and then decelerated, but it has taken particular prominence since Glaxo-SmithKline moved to base its sales representatives’performance evaluations on the value and service provided to customers rather than individual achievements of sales targets. Philip McCrea, CEO, ClearPoint, says sales representatives of the future need to become ambassadors for their companies, not just their brands. “Consultative and team-based selling will place representatives at the center of their teams by bringing solutions to healthcare organizations and patients.”
PharmaVoice: Global Regulatory Oversight
(December 2011)
“Globalization is changing the regulatory environment for the pharmaceutical industry. About 80% of the active pharmaceutical ingredients in medications sold in the United States are manufactured elsewhere, according to the FDA. Imports of pharmaceutical products have increased at almost 13% and imports of devices have grown at more than 10%. Between 2007 and 2015, the FDA estimates that imports of all FDA-regulated products will triple, to a 15% growth rate. As a result, the roles of the various regulatory agencies are changing. Ed Sleeper, director, compliance and catalog practice area, ClearPoint, says companies must embrace a dramatic shift in focus toward a proactive “culture of compliance.”
PharmaVoice: Mentoring: More Crucial Than Ever
(September 2011)
“Declining budgets, the emergence of small innovative startups with fewer resources, busy schedules, and an ever-changing work environment are a few of the factors that make mentoring more important to career development than ever before. Mentoring has long been a strategic step for executives who wish to advance their careers by acquiring new skills, learning from others with more experience, and developing a network of associates who can help guide them during challenging times. Just when people need mentoring the most, however, it may be harder to find.”
PharmaVoice: The 100 Most Inspiring Leaders In Life Sciences
(July/August 2011)
“If successful people have one common trait, it’s an utter lack of cynicism. It’s a saying that rings loud and clear when it comes to Philip McCrea, CEO of the interactive health education company ClearPoint.Mr. McCrea builds energy in those around him, and he draws on his passion and determination to engage people around ideas and direction.”
Training Industry: mLearning: A Framework For Moving From If To How
(June 2011)
“There’s substantial buzz sweeping through today’s conference rooms and around water coolers about all things mobile—and for good reason. With 5 billion mobile subscriptions worldwide, 72 percent of the U.S. workforce already mobile and 200 percent year-over-year growth for tablet computers, companies are well beyond debating if mobile is a good strategy… and are now laser focused on when and how.”[Download the PDF to read the entire article...]
SPBT FOCUS: Game On! Using Competition To Drive Product Launch Success
(Spring 2011)
“Imagine the scene… It’s the last day of a product launch. You are surrounded by your sales representative colleagues, members from the home office, and other esteemed guests from your organization.The music pulsates through the ballroom, and the National Vice President (NVP) of Sales takes the stage.”
[Download the PDF to read the entire article...]
MarketingProfs: Six Questions (And Answers!) About B2B Mobile Marketing
(May 2011)
“To stand out from competitors at its industry’s leading tradeshow, interactive health education company ClearPoint combined high-buzz content (healthcare reform) with high-interest mobile platforms (iPads) to engage event attendees with interactive quizzes that fostered two-way conversations vs. one-way pitches (like the tradeshow’s other exhibitors).”[Download the PDF to read the entire article...]
BtoB Magazine: Mobile and social marketing: The dynamic duo
(April 2011)
“ClearPoint broke through the noise at a busy industry conference by delivering a quiz on iPads about healthcare reform. It created an interactive learning experience using a platform that a lot of attendees wanted to try out and also created a discussion platform for their salespeople.”
PharmaVoice: Sales Training In Transition
(April 2011)
“As the pharmaceutical industry transitions to new customer-centric models, a complex payer environment, and higher-level technology, the traditional sales representative role is shifting to that of a key account manager, and training models are evolving accordingly.”[Download the PDF to read the entire article...]
PharmaVoice: Achieving Global Launch Excellence
(January 2011)
“The details of what comprise a global launch vary depending upon who is doing the defining, but experts can agree that the launch environment is becoming more challenging. And with the value of the global pharmaceutical market expected to grow 5% to 7% in 2011, according to IMS Health, the incentive to reach multiple markets is enough to have global brand teams rallying around a…”[Download the PDF to read the entire article...]
PharmaVoice: Effective Global Teams Are Aligned Not Built
(October 2010)
“PharmaVoice asked industry thought leaders to discuss the importance of team building and how having a process in place can equip cross-functional teams with the tools they need to keep projects and goals moving forward.”
